Beacon: Flywl's Cloud Marketplace Seller Control Tower
Beacon by Flywl gives software sellers one place to manage listings, create private offers, and track deals across AWS, Azure, and Google Cloud.
Beacon is Flywl's seller-focused product — a centralized control tower built for independent software vendors and enterprise software sellers. It eliminates duplicate work across multiple cloud marketplaces, letting you manage listings, launch private offers, and track buyer engagement from a single dashboard. Whether you sell on AWS, Azure, Google Cloud, or all three, Beacon gives you one source of truth for your entire marketplace sales motion.
What Beacon does
Consistent Listings
Control all product data across marketplaces. Update once and Beacon syncs your listings everywhere — buyers always see accurate, current information no matter which marketplace they use.
Private Offers
Create and send private marketplace offers in minutes with custom pricing and incentives. Model deal structures that match buyer intent and turn customer intelligence into closed revenue.
Cross-Cloud Deal Tracking
See deal activity, renewals, and revenue attribution across all three marketplaces in one view. Track conversion metrics and monitor pipeline health without switching between platforms.
Sales Targeting
Use propensity-to-buy scoring to prioritize the accounts most likely to close. Equip your sales team with the right signals to engage buyers at exactly the right moment.
How Beacon works
Claim your profile
Sign up and access Beacon's pre-built catalog repository. Your product data is structured and ready to deploy — no starting from scratch.
Publish with consistency
Update your catalog once. Beacon generates unique FUIDs and syncs listings across AWS, Azure, and Google Cloud, keeping all your marketplace entries accurate and in sync automatically.
Drive marketplace revenue
Review buyer signals, send private offers, and close deals. All your marketplace data lives in one view, so you can make faster decisions and act on opportunities the moment they surface.
Beacon is available now on AWS, Azure, and Google Cloud Marketplace. Sellers like Monday.com, Postman, Datadog, and Wiz use Beacon to close marketplace deals 2–3x faster.
What's covered in this tab
The Beacon documentation covers everything you need to get up and running as a seller on cloud marketplaces. The key areas are:
- Listings — How to publish, update, and sync product listings across all connected marketplaces using Beacon's unified catalog.
- Private Offers — How to create, customize, and send private marketplace offers to buyers, including pricing models and incentive structures.
- Sales Intelligence — How to read buyer signals, use propensity-to-buy scoring, and track deal performance across AWS, Azure, and Google Cloud.
Use the sidebar to navigate to any of these areas, or start with the Dashboard to get familiar with Beacon's central view.